Czech Travelogue
10
Contents ~ Inhalt
DEAR READERS,
Circulation: 7.000 copies. Distribution: 80% of copies are sent abroad, 5% are distributed through CzechTourism’s offices abroad (26 offices in 25 countries)
and 10% are handed out at travel trade fairs abroad. These professional organisations and associations in the Czech Republic subscribe to Czech Travelogue:
Association of Travel Agencies of Czech Republic (
, Association of Czech Travel Agencies and Agents
), Association of Chefs and
Confectioners of the CR (
), CR Guides Association (
, Association of Tourist Information Centres of the CR
),
Prague Convention Bureau (
, Association of the Spa Places of the CR (
, Czech Confederation of Commerce and Tourism
(
), Union of Automobile Forwarding Agent ČESMAD BOHEMIA
), Czech Golf Travel Association (
, CzechTourism
(
), CR Association of Hotels and Restaurants (
).
NEW is proof something is happening. Why is the
Hades tradition still in?
Newly, and easily. Just not the old way. This isn´t in
any more, it is a proof of the lack of imagination and
doing everything the same old way if not the opposite
way. Do you also suffer from an obsesive need to
innovate? To do new things and other things in a new
way? This obsessive follows me at work, in the ads
and it is sharpening its teeth for other things too. How
is it in the travel industry?
The religion of the new surpasses any industry
including tourism. The truth is it is something
different to talk about new ideas than actually come
up with them. Although sometimes it suffices to pick
up an old and forgotten idea and transform it. It is
very very cool to create something new from a worn
out thing. And this way fresh and original things
are born and they have the right to belong to the
category NEWLY DISCOVERED. In a similar cathartic
way the Cabaret was brought back to Prague. Its
temperamental roadsteads take place at U Fleků (yes,
the same pub that no Prague Baedeker leaves out)
can be found on page 16.
However, the problem with NEW is that it is over the
moment another new thing comes up. Its lifetime is
limited unless time proves its worth which can be quite
quick and quite fatal. But what isn´t lost and succeeds in
life on top despite its old age, is…let´s say tradition. The
longer, the better. In the case of the Czech spa industry
it is based on the tradition which has been developing
since the Middle Ages and yet it doesn´t seem that
faith in it would fade. More and more people including
parents and children who annually visit spas believe it.
This is one reason why we devoted our health section to
the treatment of children. Thanks to Czech balneology
and its traditional principles lots of healthy people will
head towards something undiscovered, new.
Inspired reading on behalf of the editors.
Hana Čermáková
Hana Čermáková
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16
Downtown
Head to Prague at night and
have fun. The new program
at the U Fleků Cabaret scene
beckons with its vivid excitement
and great beer.
Innenstadt
Gehen Sie auf Vergnügungstour
ins nächtliche Prag. Das neue
Programm auf der Bühne des
Kabaretts U Fleků lockt mit tem-
peramentvollem Treiben und ei-
nem tollen Bier.
CONTENTS / INHALT
8
Action plan
Castles, chateau surroundings,
squares and town parks change
into a setting for various
historical, thaeatre and sports
festivities. Choose from TOP
events across regions of the
whole Czech Republic.
Aktionsplan
Burgen, Schlosshöfe, Plätze und
Marktplätze leben als Kulisse
verschiedenster historischer,
Theater- und Sportveranstaltun-
gen auf. Wählen Sie aus den
TOP Veranstaltungen in ganz
Tschechien aus.
Czech Republic Today
In this issue, the opening pages
for travel professionals are aimed
at Czech tourism specialists. Get
up to speed with interesting
developments on the Czech
tourism scene.
Tschechien heute
Immer im Bilde. Die einleitenden
Fachseiten sind eingefleischten
Tschechien-Experten in Reisebü-
ros und -agenturen gewidmet.
Verfolgen Sie aufmerksam das
neueste Geschehen auf dem
tschechischen Tourismus- und
Reisemarkt.
12